PBC helps UK B2B businesses find what’s holding sales back, fix the right problems and get more control over revenue.
Trusted by founders, sales teams and growing B2B businesses across the UK.
You may already know what needs fixing. Or you may simply know that sales should be delivering more.
Start with the result you want to improve.
Build a stronger pipeline with better-fit prospects and fewer opportunities that were never likely to buy.
Improve how opportunities are qualified, progressed and converted so fewer worthwhile deals stall or disappear.
See what’s genuinely moving, where deals are getting stuck and whether your pipeline and forecast can be trusted.
Give your team clearer standards, stronger sales skills and the direction they need to perform more consistently.
We look across your sales system to find where the biggest commercial drag sits and what’s most likely to improve results.
Whether you need to understand why sales are underperforming, fix the system behind them or give your team stronger leadership, start with where the biggest gap sits today.
WHERE MOST CUSTOMERS START
You know sales should be stronger, but the numbers aren’t telling you clearly why.
We look beyond the CRM and headline figures to establish what’s really happening across your pipeline, qualification, live opportunities, sales process and team.
Best for: Weak or inconsistent pipeline, poor conversion, unreliable forecasts, messy CRM data or uncertainty about where sales are really breaking down.
Outcome: A clear view of the real sales constraint and a prioritised 90-day plan for fixing it.
WHEN YOU WANT HELP FIXING
You know where sales are breaking down and need the changes put into practice.
We help improve the parts of your sales system getting in the way of revenue, from pipeline generation and qualification to CRM stages, follow-up, deal control, proposals and reporting.
Best for: Businesses losing opportunities through inconsistent process, weak follow-up, poor CRM discipline or sales activity that isn’t converting reliably.
Outcome: A practical sales system that gives your team a clearer way to create, progress and convert opportunities.
WHEN YOU NEED STRONGER LEADERSHIP
Your team is selling, but sales performance still needs more control and experienced direction.
We bring senior sales leadership into the business to challenge live deals, improve pipeline and forecast discipline, coach performance and keep priorities moving.
Best for: Businesses with an existing sales team where deals drift, forecasts can’t be trusted, performance varies or too much still depends on the owner.
Outcome: Better control of the pipeline, stronger deal progression and clearer accountability across the team.
Need to strengthen a specific part of selling?
PBC also runs practical sales workshops covering areas such as discovery, qualification, buyer behaviour, deal progression, proposals and complex B2B sales.
AI can analyse the data you give it. But if your pipeline stages, close dates or qualification don’t reflect reality, you can end up with a convincing answer to the wrong problem.
PBC combines evidence, experienced commercial judgement and hands-on implementation to find what’s really holding sales back, improve it and give you more control over revenue.
We test pipeline stages, close dates, qualification and live opportunities against what buyers are actually doing, rather than assuming the CRM tells the whole story.
Data can show you a pattern. Commercial judgement helps separate the symptom from the cause.
We look across pipeline, conversion, sales process and team behaviour to find where performance is genuinely being lost.
We work with you and your team to improve the process, CRM, follow-up, management rhythm or sales behaviour behind the problem.
The aim is to make the change usable in the real business, not leave you with another document to interpret.
Clearer priorities, stronger deal challenge and better forecast discipline help you keep good opportunities moving and know where attention is needed.
Where ongoing support is required, we keep the team, pipeline and important deals accountable.
An experienced outside view of what’s happening, what matters most and what needs to change next.
Different businesses need different fixes. The useful proof is what changed once the real commercial problem was understood and acted on.
Sales increase in one quarter
Changes to sales systems, sales enablement, pipeline management and commercial execution contributed to a 17% increase in sales over the quarter.
“We saw a 17% increase within a quarter after changes we made to our sales systems, sales enablement and how we approached pipeline and sales execution.”
Sales Director ~ EdTech Industry
PBC brings experience from building and selling businesses, leading commercial teams, raising investment and being responsible for growth from inside the business.
5 businesses founded · 2 successful exits · £150k+ investment raised · senior sales, marketing and commercial leadership
PBC worked with Envelo to sharpen its ideal customer focus, clarify who it should prioritise and strengthen the commercial thinking behind how opportunities and partnerships were approached.
“Paula and her team helped us define our ideal customers and identify the right partners to scale through quickly. Alongside that, they tightened how we qualify opportunities, improved pipeline discipline, and helped us make clearer decisions on where to focus.”
Steve Burch, Co-founder, Envelo
Which opportunities are worth pursuing. Why good deals stall. Where your team is losing momentum. Whether the forecast can be trusted. What will actually move revenue.
That’s where PBC adds value: bringing an experienced outside view, challenging what doesn’t stack up and helping your team make the changes that matter.
Good sales decisions become much easier
when you know what’s really happening.
More of the right opportunities. Better conversion. A forecast you can trust. A sales team that performs more consistently.
You don’t need to know which service you need before we speak. Tell us what’s happening now and what you want to improve. We’ll help you work out the most sensible next step.
P.s. Not sure where to start?
Most customers begin with the Strategic Sales Audit to establish what’s really holding sales back.
A B2B sales consultancy helps you understand what is affecting sales performance and improve the parts that are holding results back.
That could include pipeline generation, qualification, conversion, CRM, sales process, forecasting, deal progression or team performance. At PBC, we start with what’s actually happening in your business and focus on the changes most likely to improve sales.
Usually when sales should be performing better but the answer isn’t obvious, or when you know what needs changing but don’t have the experience or capacity to fix it internally.
Common signs include an inconsistent pipeline, too many deals stalling, poor conversion, unreliable forecasts, weak CRM discipline or a sales team that needs stronger direction.
Yes, where pipeline generation is part of the problem.
We look at your ideal customers, positioning, lead sources and how opportunities enter the sales pipeline. We also check what happens after the lead arrives, because generating more enquiries won’t solve much if the real issue is poor qualification or conversion.
There can be several reasons: weak qualification, unclear buyer priorities, missing decision-makers, poor follow-up, proposals sent too early or deals progressing without a genuine next step.
We look at live opportunities and buyer behaviour to identify where momentum is being lost rather than assuming every conversion problem needs the same fix.
Yes. A CRM is only useful when the information inside it reflects what is actually happening.
We look at pipeline stages, qualification, close dates, next steps and live deals to understand where the data has stopped matching commercial reality. From there, we can improve the sales process and reporting behind it.
AI can be extremely useful for analysing sales data, calls, CRM information and patterns.
The limitation is that it can only work with what it is given. If opportunities are poorly qualified, stages are inaccurate or close dates are optimistic, AI can produce a convincing analysis of the wrong problem. PBC adds independent evidence, commercial judgement, challenge and the hands-on work needed to make changes stick.
If you know sales should be better but aren’t certain what’s causing the problem, the Strategic Sales Audit is where most customers start.
If you already know what needs changing, Sales System Implementation provides hands-on support to fix it. If you have an existing sales team that needs ongoing senior direction, Fractional Sales Leadership may be the better fit.
Sales System Implementation is focused on fixing and embedding the practical system behind sales, such as pipeline management, qualification, CRM, follow-up, proposals and reporting.
Fractional Sales Leadership provides ongoing senior sales direction around priorities, forecasts, live deals, performance and accountability.
Yes. We can work with business owners, sales leaders and existing sales teams rather than requiring you to replace what you already have.
The aim is to identify where performance is being lost and give your team clearer systems, decisions, skills and direction where they need them.
Yes. PBC provides B2B sales consultancy for businesses in London and across the UK.
Work can be delivered remotely, in person where appropriate, or through a combination of both.
We agree the relevant starting measures based on the problem you’re trying to solve.
These might include pipeline quality, qualified opportunities, conversion, win rate, deal progression, forecast accuracy, sales cycle or revenue. The measures need to tell us whether the changes are improving the commercial result, rather than simply creating more sales activity.
If you know you need a proper diagnosis, start with the strategic sales audit.
If you’re unsure which service fits, book a sales consultation and we’ll point you towards the most sensible next step.
