Paula Bolton Consulting helps founders and managing directors understand what’s holding sales performance back, make better commercial decisions and build stronger sales operations.
Trusted by founders, sales teams and growing B2B businesses across the UK.
Why buyers rule you out before the first sales call.
What buyers notice, what makes them hesitate and what helps your business make the shortlist.
You have an established business, an experienced team and a market for what you sell. Yet something isn’t working as well as it should, and it’s difficult to see exactly where the problem lies.
Your pipeline looks healthy, but deals regularly move into the following month. The sales forecast is difficult to trust, making it harder to plan confidently.
Some people perform well, others struggle. You’re investing in sales activity without a clear enough understanding of what’s generating results and what isn’t.
You hired people to take responsibility for sales, but you’re still getting involved in important deals, questioning forecasts and making decisions the team should be equipped to handle.
Is it your market positioning, pipeline quality, conversion, sales leadership or something else? Without a reliable diagnosis, deciding where to invest becomes difficult.
Sales performance can break down long before a deal is lost. Your positioning affects who takes notice, your pipeline determines which opportunities get attention, and your sales process influences whether those opportunities become revenue.
PBC examines all three to identify what’s working, what’s getting in the way and where changes could make the biggest difference.
Make the right buyers want to know more.
Get clear on who you want to reach, what matters to them and why they should choose your business.
Build a pipeline worth having.
Create more opportunities with genuine potential and keep your team focused on the deals worth pursuing.
Turn more interest into revenue.
Improve discovery, qualification, follow-up and deal control so fewer good opportunities stall or disappear.
OUR MOST RECOMMENDED
Best for: You know sales should be better, but you can’t yet see exactly what needs fixing.
Best for: You know what needs to change and want someone experienced to help make it happen.
Best for: You want better sales results and stronger team direction without hiring a full-time sales director.
The best next step depends on what’s happening inside your business. PBC can assess the problem, help make the necessary changes or provide experienced commercial leadership.
Not sure where to begin? reach out to us today to find out more
The CRM can tell you what’s open. It can’t always tell you why buyers hesitate, why good deals stall or why your team keeps spending time on opportunities that never go anywhere.
PBC looks beneath the activity, says what needs saying and helps you make the changes that improve sales performance.
Paula Bolton is a UK B2B sales consultant with over 20 years’ experience in sales, commercial leadership and business ownership.
Paula brings the perspective of someone who’s built and sold businesses, led teams and been responsible for commercial results.
PBC starts with what’s really happening in your business: the buyers you want, the opportunities in your pipeline, the deals your team is working on and the numbers inside your CRM.
We find what’s getting in the way, make the changes and give you and your team a sales system you can keep using.
Get an experienced outside view of your pipeline, sales conversations, CRM and results.
Make practical changes where buyers lose interest, deals stall and revenue slips away.
Build clearer standards, stronger habits and practical tools that work in the real business.
17%+
One of our recent clients recorded a 17% increase in revenue after changes to its sales system, enablement and pipeline execution.
TARGETING, QUALIFICATION AND PIPELINE
“Paula and her team helped us define our ideal customers and identify the right partners to scale through quickly. Alongside that, they tightened how we qualify opportunities, improved pipeline discipline, and helped us make clearer decisions on where to focus.”
Steve Burch
Co-founder, Envelo
COMMERCIAL LEADERSHIP AND GROWTH
“Paula and her team combine experience with a practical approach. They helped refine how I run the business while also pushing me to think more commercially and with more ambition. We went from 1 office to 3!”
Nicola Stopps
Simply Sustainable
Leadership development and progression
“Paula challenged me to think and work differently, become more proactive and share responsibility more effectively. Her support strengthened how I led, made decisions and moved ideas and strategies forward. As my confidence and capability grew, so did my role within the business.”
Stacey Steel
Diametric
Tell us what’s happening in your business and what you’d like to improve. We’ll review your enquiry and let you know how PBC could help.
A focused conversation about your business, your sales and the result you want next.
In this 30-minute Enterprise Nation session, Paula shares five practical ways businesses can find more revenue through the customers, opportunities and relationships they already have.
