B2B SALES CONSULTANCY FOR UK SMEs
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Sales is active and opportunities are there, but performance isn’t translating into consistent revenue.
Buyers are harder to reach, slower to decide, and quicker to disengage.
67% of sales reps don’t expect to meet quota this year
Many opportunities lack genuine buying intent or are already lost before you’re involved.
The average B2B win rate is just 20 – 21%
Sales teams struggle to influence decisions once preferences are formed independently.
75% of B2B buyers prefer a rep-free sales experience.
Opportunities appear viable but lack the commitment required to close.
Forecast accuracy rarely exceeds 65%
We improve sales performance by focusing on three areas that directly impact revenue: positioning, pipeline, and conversion.
When these improve together, results become more consistent and easier to scale.
You need a sales system that works time and time again.
Make it easier for the right buyers to understand why you’re relevant before sales gets involved.
Build stronger pipeline from the right accounts, with better timing and genuine buying intent.
Improve how opportunities progress, so more of the right deals close with confidence.
strategic diagnosis, hands-on implementation and senior sales leadership.
UNDERSTAND YOUR SALES PERFORMANCE
Where buyers are harder to reach and budgets are tighter, knowing exactly where to focus matters more than ever. Understand what’s driving performance and where to focus next.
A strategic sales audit helps you understand where your sales process, pipeline and conversion are breaking down.
We review what’s working, what’s not, and what needs to change.
You leave with a clear plan and confidence in what to do next.
FOR IMPLEMENTATION
Hands-on sales support to build, test and improve the way your business generates and converts opportunities.
Whether you’re generating too few opportunities or losing too many, lets work together to fix the gaps and build a sales system that performs consistently.
This is structured support to implement, test, and improve how your business generates and converts opportunities.
You move from inconsistent results to a sales system you can rely on.
FOR LEADERSHIP
Fractional sales leadership gives you senior sales direction, structure and accountability without hiring a full-time sales director.
For businesses that need structure, accountability, and commercial direction across their sales function.
Most sales teams lack structure, direction, and someone who owns the outcome. Here, you get experienced leadership driving performance, not just activity.
FOR LEARNING
Practical sessions that address the real reasons deals stall, pipelines dry up, and teams underperform.
We support the core areas that determine sales performance: strategy, pipeline quality, conversion, sales process, team capability and accountability.
Get clear on who you’re targeting, what you’re saying, and why it should convert.
Build a more consistent flow of high-quality opportunities, based on relevance, timing and buying intent.
See where deals stall and improve how conversations progress, so more of the right opportunities close.
Improve how you and your team handle real sales conversations, objections and deal decisions.
Align messaging, targeting and handover so interest turns into conversations that can convert.
Bring structure and visibility to how sales is run, measured and improved.
We work directly with founders and sales teams to improve how sales performs across positioning, pipeline, and conversion.
Built on years of senior sales leadership experience, we bring practical commercial expertise into your live pipeline, deals, and sales performance.
The focus is on the changes that really make a difference. Stronger qualification, clearer positioning, tighter deal control, and pipeline built on genuine buying intent.
Together we have one key objective: consistent, successful predictable revenue.
We help B2B businesses build stronger pipeline, improve qualification and turn more of the right opportunities into revenue. One client saw a 17%+ uplift in conversions in a single quarter.
“Paula and her team helped us define our ideal customers and identify the right partners to scale through quickly. Alongside that, they tightened how we qualify opportunities, improved pipeline discipline, and helped us make clearer decisions on where to focus.”
Steve Burch
“Paula helped me focus on what actually matters. Her advice has brought more clarity to how I approach both the business and my own development. The difference in how I think and make decisions has been noticeable.”
Stacey Steel
Diametric
“Paula and her team combine experience with a practical approach. They helped refine how I run the business while also pushing me to think more commercially and with more ambition. We went from 1 office to 3!”
Nicola Stopps
Simply Sustainable
“Paula and her team helped sharpen our messaging and positioning, and brought a level of care and focus that made things move. Their support was outstanding, it felt like they were genuinely invested in getting the right outcome.”
Cliff Jenkinson
Tiny Ricks
“We saw a 17% increase in revenue within a quarter after changes we made to our sales systems and how we approached pipeline and sales execution.”
Sales Director
EdTech company
We’ll review your pipeline, conversion, and positioning to identify what’s limiting results and what to prioritise next.
