7 Sales strategies that are crushing it in 2024
If you’re still relying on the same old sales strategies, it’s time to shake things up a bit. Sales in 2024 is still about being smart, agile, and ready to adapt, but with a few little extras.
These aren’t just tips, they’re proven strategies that are driving real results for top-performing teams right now.
And hey, if you want to see how these can work for your business, I’m offering a free 30-minute sales review – more on that in a minute. Let’s get straight into what’s working right now.
1. Dominate every channel
Forget the “email is dead” or “cold calling doesn’t work” noise. The truth is, the more places you show up, the more chances you have to close a deal.
The more conversations you’re having, the more likely you are to get a sale!
A study by HubSpot shows that sales teams using multiple channels and sales strategies see a 77% higher engagement rate.
That’s a game-changer.
💡 Action: Start mixing it up. Use email, phone, LinkedIn, SMS, whatever it takes. Each touchpoint is a new opportunity to build a relationship or move a deal forward.
Ready to go multi-channel? Discover how this could look for your business with our sales consultancy services.
2. Data is your edge - use it
If you’re not using data to guide your decisions, you’re flying blind. The best sales teams aren’t guessing – they’re using hard numbers to make their moves.
Companies that go data-driven see 5% to 6% higher profitability according to McKinsey & Company.
Imagine what that could mean for your bottom line.
💡Action: Use data to segment your leads. Tailor your approach to what your numbers tell you, not what you feel.
Track key metrics like lead response time, engagement rates, conversion rates, and customer lifetime value to keep your strategy on the right track.
Data removes the guesswork and keeps you focused on what truly drives results.
3. Be human: Relationships win deals
Automation might save you time, but it’s the human touch that closes deals.
Gartner found that 79% of business buyers need to trust the salesperson before making a purchase.
Relationships matter – big time.
💡 Action: Spend time listening to your prospects. Understand what they really need, not just what you’re trying to sell. Learn about rapport building and communication styles.
Trust me, this will set you apart from competitors who are just blasting out canned pitches.
🤝 Want to build better relationships? Let’s discuss how you can make authenticity your secret weapon.
4. Sales and marketing: The power couple
When sales and marketing work together, magic happens. No more finger-pointing – just results.
LinkedIn’s State of Sales Report shows that companies with aligned sales and marketing teams achieve 208% higher marketing revenue.
It’s a no-brainer. 🧠
💡 Action: Get your teams in the same room. Align on messaging, goals, and strategy.
For example, have marketing create content that addresses specific pain points identified by sales, or ensure both teams agree on the definition of a qualified lead.
This isn’t just about playing nice; it’s about driving revenue.
5. Work smarter, not harder
Tech is here to make your life easier, not harder. The right tools can boost your sales efficiency by 29% (Salesforce) and increase lead generation by 50%.
But it’s not about using every tool out there – it’s about using the right ones.
💡 Action: Audit your tech stack. Are your tools making your job easier, or are they just adding noise?
Streamline what you use and focus on what truly drives results.
For instance, integrate your CRM with email and social media tools to ensure seamless communication across channels, or use AI-driven analytics to prioritise leads and personalise outreach.
Automate repetitive tasks like follow-up emails and data entry to free up more time for high-impact activities.
The goal is to make technology work for you, not overwhelm you.
6. Stand out in the inbox
Email is crowded, and standing out is harder than ever.
➡️ Enter video outreach. ⬅️
Research by Vidyard shows that sales emails with video have a 3x higher response rate than plain text.
People want to see a face, hear a voice – it humanises your pitch.
💡Action: Use tools like Loom or BombBomb to send personalised video messages directly to your prospects.
A simple “Hey [Name], I made this quick video for you showing how we can help solve [xyz]…” can go a long way.
This isn’t just about being different; it’s about being memorable as well as authentic and personable.
Ready to make your outreach unforgettable? Let’s talk about how video can elevate your sales game.
7. The revenue you’re missing
Most sales teams focus on acquiring new customers, but what about the ones you already have?
Upselling and cross-selling to existing customers can increase revenue by up to 30%, according to HubSpot.
Your current clients are already sold on your value – now it’s time to offer them more.
💡Action: Identify complementary products or services you can offer your existing customers.
Whether it’s an upgrade or a cross-sell, don’t miss out on this low-hanging fruit.
Don’t just survive - Thrive
2024 isn’t the year to play it safe. The strategies that got you here won’t get you there.
If you’re ready to shake things up and actually see results, it’s time to take action. Start diversifying your outreach, let data guide you, and don’t forget the power of a human connection.
Stop leaving your success to chance.
👉 Find out more about our sales consultancy today, and let’s create a plan that works.
