Customer-centred selling: Sell the Way Your Customer Thinks
Customer-centred selling is how you stay relevant when buyers are sceptical, overloaded, and allergic to anything that feels like a pitch. If your process still sounds like a one-way broadcast, you’re not selling, you’re just adding to the noise. You can have the slickest pitch deck in the UK, but if it doesn’t match the […]
Why Your Sales Process Isn’t Converting
and what to do about it! If your pipeline is full but your wins are not, it’s not because you’re bad at sales. It’s because your sales process isn’t converting and probably not for the reasons you think. You’ve followed the playbook. The CRM is colour-coded. You’re doing the follow-ups.So why are your deals ghosting […]
